The Full Story
Renders are static (not moving) images generated from a 3D Model. They can be basic (fast/cheap) or photo realistic (which takes longer to get things like lighting levels, reflections and other things right, as well as the substantial computer processing power and time required to generate these outputs).
Renders allow you to visualise a space in 3D and understand spatial relationships without needing plans or elevations. They are a powerful visualisation tool and easily understood.
*Note the image to the left was prepared for Richard Beaumont from Springboard Designs. (kindly used with his permission)
The image below is a quick view directly from the 3D model (faster and cheaper!).
We can ensure your corporate brand colours and graphics are faithfully represented to match PMS, CMYK or RGB values in any visuals (as shown in the example to the right for Circus Nexus's proposed new brand). If you supply us with a brand manual we can also use your fonts and clear space directives to the letter!
*See also documentation example for this project where I have prepared plans and elevations as well as a finishes schedule (including colour matching & specification) in collaboration with graphic design studio Grosz Co Lab